The power of the box that people don’t want to throw.
Most brands spend lot of money on advertising. They pay for clicks, posts and billboard. However, there is one marketing tool that is overlooked by many brands, even though it is in their customers’ hands. It is the box. A box that’s so good that people don’t want to throw it away carries the message of your brand as a free marketing campaign. This is the hidden power in packaging and how it gets a second life.
The marketing tool that you already pay for!
All brands with a product already purchase packaging. This is an expense that you simply can’t ignore. The clever part? This same box can be used as a marketing tool, too.
The vast majority of boxes are used only once and are thrown away. It’s a lost opportunity. However, a box that continues to work, after it’s fallen into the hands of the buyer. It’s already paid for, sell it for you.
Here is the very best kind of marketing: disguised as marketing. The box is a piece of equipment that is for you and you have already purchased. Smart brands make it an unobtrusive but effective advertisement.
Why a Kept Box Beats a Paid Ad
Consider the workings of ads. They vanish after the payment is made when people see them. A kept box is not like that. It remains and continues to function without any additional expense.
A box people keep has some unique marketing advantages:
- It is not for a few seconds, but for months or years.
- It resides in the customer’s home, in close contact.
- No additional charges after the first use.
Once you are out of budget, an advert will fade away. A kept box does not move. Every time the customer sees it, your brand has a second free moment in their mind.
This box serves as a reminder of the day every day.
Imagine this strong box on a customer’s shelf. Now, it stores their bits and bobs. Each time they look at it, they see your logo, your brand.
It’s a soft reminder, given every day, and a gold mine in marketing. It helps to stay your brand in their mind without bothering them and without spending money. Next time they come calling for what you sell, who comes to mind?
This repeated exposure creates something strong:
- Brand memory – not forgotten.
- FACES: Trust, which builds with familiarity.
- Repeat sales the brand they know.
None of this is provided by a binned box. A kept box gives it all, it’s discreet and it costs nothing.
Free Word-of-Mouth
This is another secret bonus. The beautiful box shines a spotlight on other people as well. It is seen by guests, friends and family.
If a person appreciate a good box, a discussion can begin. “Oh, where is that from?” In no time at all, your brand becomes identified by word of mouth, the greatest marketing of all time.
A bold box can be an attention grabber. It puts your customer in your shoes and makes him or her a silent representative for your brand, just because he or she couldn’t bring himself to throw the box away.
Have you seen the Unboxing Effect Online?
Today, kept boxes are on trend too! Everyone enjoys making unboxing videos and sharing their loot on social media. One of the best premium boxes makes the show.
If your packaging is spectacular when you’re shooting pictures, it gets shared! Your brand can be promoted to thousands when one happy customer does. This is the kind of money that’s hard on the pocket.
A box to keep is a box to film. And a box that’s worth a film is free advertising to a large number of online viewers.
What Makes a Box Worth Keeping?
Then how do you make a box that no one wants to throw in the trash? Ultimately, it’s about the quality and design. The box needs to be valuable and attractive.
Focus on these:
- Good grip and hold quality feels sturdy and premium.
- Matte, foil, embossed or attractive finishes.
- Clean, smart design that is eye pleasing.
- A shape that is helpful and can be used for storing it later.
It’s here that rigid boxes really come into their own. They have a dense, high quality grip and will stay in your hands. Many brands purchase the high quality gift boxes wholesale to obtain that quality at a reasonable price.
Purchasing hard box gift boxes wholesale offers several benefits:
- Save money on purchases.
- Premium Quality on All Orders.
- Environmental options that are sought after by today’s buyers.
A brand ordering rigid gift boxes wholesale can make use of the superior packaging that is kept for later use at no premium. The box turns into an inexpensive selling machine.
A small brand can certainly win big here.
The best part? It’s ideal for brands of all sizes. There’s no need to have a huge advertising budget to do this trick. With just a little effort, a small brand can find its way into the recesses of people’s hearts by making something they’ll keep.
A savvy small brand makes their packaging its marketing vehicle, while big brands spend money on ads. It’s a cheap investment, but has long-term benefits.
So if you’re on a budget, that’s where you should begin. A great box that is affordable, strong and will run around the clock for your brand.
The Eco Bonus
There’s a silver lining, and that’s the green side. A box that is reused and not thrown away equals less waste. This isn’t only good for the planet, but it’s also great for your brand image.
Such waste-averse brands are coveted nowadays. A caring message is sent by a keepable box, which is made from responsibly sourced and recyclable materials. It sells your values, as well as your goods.
So a kept box serves three purposes: it promotes your brand, it fosters loyalty and it demonstrates your concern for the planet.
Final Thoughts
It’s a point that’s well taken. A box isn’t a package. It’s a marketing tool that you’ve already paid for! If you make it worth keeping, it is good for your brand for years and free.
A kept box is a reminder to the customer of whom you are, it can start word of mouth and it will be visible online. It strengthens the memory, trust and repeat sales without cost. A binned box did drop that golden opportunity into rubbish.
So, use your packaging as marketing, because that is what it is. Make it strong, attractive and second life worthy. Then your box will continue to sell your brand long after the sale.
